Lately, I've noticed so many changes in traditional packaging I've grown accustomed too. From Tropicana's new packaging to Snapple's new bottle design, I've seen many changes. Some good, some not so good, like said Tropicana's packaging. Here are some of my favorites:
1. Absolut Vodka- Not only are these bottles recognizable as Absolut vodka, but they able to change the image of the vodka without changing integrity of the bottle design. They often add creative packaging to the bottle to showcase a certain flavor vodka but you always know it is Absolut.
2. Snapple All Natural Tea- I think the new look for Snapple is even better, cleaner and more playful than the original. I like the color palette and the fact that they chose to keep it monochromatic, it makes the look clean.
3. True North - whenever I see this packaging in the store it always catches my eye. It is clean and crisp and yet fun and playful with its use of nuts to create patterns on the packaging which is different for each variation. While I haven't purchased them yet, they are always on my radar.
Here is some product packaging that I think is unsuccessful, it is all a matter of opinion of course.
1. Bath and Body Works- I really hate the new bottle design that Bath and Body Works has decided to use. Okay, hate is a strong word, but the new bottle displeases me. The old Bath and Body Works bottle was recognizable as a B&BW product, the new bottle is generic to me.
2. Pepsi Cola- I really don't like the new Pepsi packaging and logo. I think that it is almost futuristic, rather than being a logo that represents a classic brand. Although, it isn't Coca-Cola, Pepsi still holds its own as a classic beverage company and I think its packaging and logo make it seem like any generic brand.
